This time last year I gave a guest lecture where I provided a crash course in social media tools to New York University’s PR 2.0 course. Since then, the social media world has literally exploded as Oprah joined Twitter (among other things), and my strategy and tactics have become more tailored to the needs of new businesses.
This year, I’m returning to NYU on Monday, March 1st as a guest lecturer for “PR 2.0: Using Social Media Channels to Actively Engage Customers and Their Communities”, and this time I plan to lay out the framework for my ideas around lean marketing. I had originally planned to have more of it written out in this blog, but instead I’m working through my first slide deck, which will be on Slideshare later this week.
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What a great resource!
great post as usual!
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later